Featured Class: Media Research

Many of the classes in the E-Media program require self-produced digital projects.  However, there is one class that practices how to make these projects better without carrying around equipment.

Students in E-Media Research and Resources (16-EMED-200) are introduced to the methods and strategies to conducting research and surveys, among other techniques, in the media world. 

This is a required class that is offered every quarter, and should be taken by the end of a student’s sophomore year. It must be completed before students can advance to 300 level courses in the E-Media curriculum.

The class places emphasis on the multiple research methods used by marketing and advertising professionals to judge how effective advertising can be or the size of an audience.

Adjunct instructor Steve Oldfield taught the class spring quarter and his students focused on a timely topic.  They researched attitudes about outgoing President Nancy Zimpher.

“Surveys and research are extremely important right now for the so called ‘old line’ media like television and radio,” said adjunct instructor Jacqueline Broo, who has also taught the class. 

“By analyzing media, students can discover what exactly it takes to create good content.  Hopefully by the end of the class, students are able to identify what is good, bad, or mediocre.”

Written by Dylan Moody, posted August 2009.